The existential need for more sustainable production and consumption has attracted
substantial scholarly interest, which has focused on the positive outcomes of corporate …

The use of sanitary napkins during menstruation is inevitable. However, they pose a menace
to the environment because of the associated non-biodegradability. Conventional sanitary …

This paper highlights the crucial enabling factors in menstrual hygiene management. The
use of products depends on various factors such as access to water, privacy, social, cultural …

In India, with over 355 million menstruating individuals, challenges persist for women in
achieving proper menstrual hygiene management (MHM), crucial for gender equality …

The growing environmental concern has promoted the global shift towards sustainable
consumption, leading to the focus on reusable products. While extant literature has delved …

Purpose The adverse environmental impacts of menstrual products are a significant concern
because of their widespread use and non-biodegradability. With various global and regional …

Purpose Access to good menstrual products is a human rights issue. Yet, there are rising
health concerns of women regarding traditional–plastic sanitary napkins. The usage of these …

Purpose Prior research has indicated that narratives may lead to fantasy which may evoke
narrative transportation. Researchers have also established that narrative transportation …

Launching unisex or agender extension of existing brands is being increasingly practiced by
marketers today. However, there is limited research that explores consumers' responses to …

Taboos regarding menstruation in society have greatly influenced the lives of women.
Women and the environment are also affected by the commercialization of menstrual …