The emergence of short videos has provided a new way for advertisers to place online video
advertisements. On short video platforms, the quality of advertisements is the main factor that …

Purpose The purpose of this paper is to analyze the operational decisions of a manufacturer
who produces multiple products and the government's selection of cap-and-trade and …

With the gradual popularity of online sales and the enhancement of consumers' low-carbon
awareness, the low-carbon e-commerce supply chain (LCECSC) has developed rapidly …

Abstract Based on a Lotka–Volterra model of ecological population competition, this paper
introduces cross-network externality parameters to develop a bilateral platform dynamic …

This paper studies the value-added services (VAS) investment and pricing strategies of
monopoly bilateral platform with limited resources and asymmetric user information. By …

Monetary variables can affect portfolio investment in the short or long term. The previous
studies rarely discuss the effects of monetary variables in the long and short term on portfolio …

We explore media platforms' investment strategies for two-sided beneficial value-added
services, which can directly benefit both consumers and advertisers, and ad pricing …

Purpose Considering the network externalities of online selling, this paper builds three
different online direct selling models: manufacturer direct selling (MN model), network …

Since the commercialization of 5G, the government has actively encouraged 5G industry
chain enterprises to accelerate the progress of 5G. Bundling is a popular means to expand …

Purpose The emergence of the Software-as-a-service (SaaS) licensing model dramatically
changes how enterprise software is released. Especially, it is favored by small and medium …