Organizational category research has received increasing attention in the field of
management and organization for over 30 years. Although there are extant literature reviews …

Research in management and organizational studies has emphasized the importance and
the double-edged nature of (a) typicality. Organizational objects that are atypical within a …

The market categories literature is reaching the adolescent stage. To 'look forward'and chart
the next stages of this literature's growth, we first need to 'look back'at what we have learned …

This paper investigates the interactive effect of organizational atypicality and accountability
on evaluation. Prior research has shown that audience members sometimes react positively …

Purpose This research paper aims to investigate detailed relationships between market
selection and product positioning decisions and their associated short-and long-term …

We study ceremonial adoption of voluntary standards, where participants adopt the standard
in principle but do not change their practices. Ceremonial adoption can benefit individual …

How do omnivorous consumers perceive co-creation in cultural consumption? In this article,
we combine observation data on co-created cultural productions, focus groups and field …

Market participants, such as producers and audiences, often use a list of categories to label,
evaluate, or promote products. Extant category research focuses overwhelmingly on a …

In this study, we investigate the consequences of organizational change that consist of
adding new categories to the portfolio of humanitarian organizations. Our aim is to discern …

In our study, we examine how category density affects entrepreneurs' propensity to engage
in category spanning, and investigate the moderating effects of category fuzziness, regional …