Travel vlogs influencing tourist decisions: information preferences and gender differences
Purpose As independent travel has become increasingly popular in recent years, factors
influencing users' attitudes and behaviors should be explored. Besides, the rise of video …
influencing users' attitudes and behaviors should be explored. Besides, the rise of video …
Interactive engagement through travel and tourism social media groups: A social facilitation theory perspective
MA Camilleri, M Kozak - Technology in Society, 2022 - Elsevier
This research investigates perceptions about online content attractiveness, interactive
engagement and real time conversation capabilities through travel and tourism social media …
engagement and real time conversation capabilities through travel and tourism social media …
What makes guests trust Airbnb? Consumer trust formation and its impact on continuance intention in the sharing economy
CY Li, MC Tsai - Journal of Hospitality and Tourism Management, 2022 - Elsevier
The prevalence of Airbnb as a sharing economy platform has grown, and trust is the
foundation that motivates users to participate in the Airbnb sharing phenomenon. Although …
foundation that motivates users to participate in the Airbnb sharing phenomenon. Although …
Influence of tiktok video advertisements on generation z's behavior and purchase intention
CJ Araujo, KA Perater, AM Quicho… - International Journal of …, 2022 - ijosmas.org
TikTok, a widely utilized social media platform owned by ByteDance, has become more
incorporated into several marketing strategies because of its fast-growing market and …
incorporated into several marketing strategies because of its fast-growing market and …
Robots, artificial intelligence, and service automation (RAISA) in hospitality: sentiment analysis of YouTube streaming data
Humans in hospitality areas are being replaced by robot concierges, delivery robots,
chatbots, and information assistants through a variety of devices, for example, mobile apps …
chatbots, and information assistants through a variety of devices, for example, mobile apps …
This way up: The effectiveness of mobile vertical video marketing
The mobile environment of the 2020s is experiencing a vertical video revolution. The
portrait, or vertical, screen format is replacing the traditional landscape, or horizontal, format …
portrait, or vertical, screen format is replacing the traditional landscape, or horizontal, format …
Digital transformation and value-based selling activities: seller and buyer perspectives
A Alamäki, P Korpela - Baltic Journal of Management, 2021 - emerald.com
Purpose This study aimed to examine the digital transformation of business-to-business
(B2B) sales and its effects on the management of value-based selling. Design/methodology …
(B2B) sales and its effects on the management of value-based selling. Design/methodology …
[HTML][HTML] “To use or not to use”-Mobile technology in nature-based tourism experience
This study investigates the role of mobile technology in the three stages (pre-visit, during-
visit, and post-visit) of nature-based tourism (NBT) experiences. By employing collaborative …
visit, and post-visit) of nature-based tourism (NBT) experiences. By employing collaborative …
GNN-IR: Examining graph neural networks for influencer recommendations in social media marketing
With the notable growth of the Internet, a number of platforms have emerged and attracted
an enormous number of users. Based on the impact of these platforms, some 'influencers' …
an enormous number of users. Based on the impact of these platforms, some 'influencers' …
What is the connection between Fintechs' video marketing and their vulnerable customers' brand engagement during crises?
Purpose The paper's main goal is to examine the relationship between the video marketing
of financial technologies (Fintechs) and their vulnerable website customers' brand …
of financial technologies (Fintechs) and their vulnerable website customers' brand …