Systematic review on consumer forgiveness: Clarifying the domain and future research agenda
N Özdemir - Business & Management Studies: An International …, 2023 - bmij.org
Özet Tüketici affetmesi, hizmet hatası ve telafisi araştırmalarındaki rolüyle pazarlama
yazınında önemi giderek artan bir kavramdır. Bu doğrultuda, bu araştırma tüketici affetmesi …
yazınında önemi giderek artan bir kavramdır. Bu doğrultuda, bu araştırma tüketici affetmesi …
Analisis Minat Penggunaan Transportasi Online Maxim pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas PGRI Semarang
D Afrilya, E Sumastuti, R Meiriyanti - Jurnal Simki Economic, 2024 - jiped.org
This research aims to test hypotheses and explain phenomena in the form of relationships
between variables, namely brand image, price, word of mouth, brand trust, and service …
between variables, namely brand image, price, word of mouth, brand trust, and service …
The Influence of Content Marketing, Message Framing, and Brand Image on Student Interest in Using Bank Syariah Indonesia Services in Solo Raya
INE Anggraheni - Journal of Islamic Studies and Education, 2024 - journal.presscience.org
The objective of this study is to examine whether content marketing, message framing, and
brand image influence the interest of students in Solo Raya in utilizing the products and …
brand image influence the interest of students in Solo Raya in utilizing the products and …
サービス失敗後の顧客反応の整理と今後の研究
趙悦紅 - マーケティングジャーナル, 2024 - jstage.jst.go.jp
優れたサービス企業であっても, サービスの提供過程で失敗を回避することは難しい.
サービス失敗とは, 提供されたサービスが顧客の期待を下回ることを指す. そのような失敗が …
サービス失敗とは, 提供されたサービスが顧客の期待を下回ることを指す. そのような失敗が …