Which corporate social responsibility (CSR) approach optimizes customer engagement behavior? The role of customer-brand identification, brand love, and social …
While the CSR literature proliferates, understanding the effects of chiefly proactive (vs.
chiefly reactive) CSR activities on customers' brand identification and brand love lags …
chiefly reactive) CSR activities on customers' brand identification and brand love lags …
Join us for a greener future: Understanding the role of message framing in CER communication
MM Cai, C Zheng, L Zhang, C Baumann - Journal of Retailing and …, 2024 - Elsevier
Companies increasingly engage in Corporate Environmental Responsibility (CER) activities,
aiming to enhance positive brand attitudes. To facilitate this objective, they frequently …
aiming to enhance positive brand attitudes. To facilitate this objective, they frequently …
[HTML][HTML] Social order or social justice? The relationship of political ideology with consumer preferences for Corporate Social Responsibility
Despite the recognized importance of political ideology in shaping consumer behavior
across various contexts, it remains unclear whether conservatives and liberals exhibit …
across various contexts, it remains unclear whether conservatives and liberals exhibit …
A practice of reciprocity: how dose cause-related sport marketing stimulate consumers' purchase intentions?
Y Wu, E Kim, JJ Zhang, F Li, H Duan - Asia Pacific Journal of …, 2024 - emerald.com
Purpose Grounded in social cognitive theory, social exchange theory and “cognition-
emotion-behavior intention” analysis framework, a theoretical model of cause-related sport …
emotion-behavior intention” analysis framework, a theoretical model of cause-related sport …
Strategy Public Affairs Programs: CSR Wash Aqua Golden Mississippi Sukabumi
Abstract In Indonesia, Corporate Social Responsibility (CSR) faces challenges in public
affairs and is connected to companies' efforts to create a good public image through CSR …
affairs and is connected to companies' efforts to create a good public image through CSR …
Would a firm be more likely to use buy-one-give-one at a higher production cost?
W Cai, J Xie - Journal of Industrial and Management Optimization, 2025 - aimsciences.org
In this article, we consider the joint pricing and inventory policy of a profit-maximizing firm
with a Buy-One-Give-One (BOGO) program, where the firm donates one unit of product for …
with a Buy-One-Give-One (BOGO) program, where the firm donates one unit of product for …
The Influence of Brand Personality, Supporter Trust, Supporter Satisfaction Against Supporter Commitment (Empirical Study: Fans of The Indonesian National Football …
R Gazali, KSS Dahlan - Journal of World Science, 2024 - jws.rivierapublishing.id
Sport, particularly football, is a field with a vast fan base, where the loyalty and commitment
of fans play a crucial role in a team's success. A football team functions much like a brand …
of fans play a crucial role in a team's success. A football team functions much like a brand …
[PDF][PDF] Which corporate social responsibility approach optimizes customer engagement behavior? The role of customer-brand identification, brand love, and social …
R Dahrouj, O Itani, L Hollebeek, H Eslami, A Kasser - researchgate.net
While the CSR literature proliferates, acumen of the effects of chiefly proactive (vs. chiefly
reactive) CSR activities on customers' brand identification and brand love lags behind …
reactive) CSR activities on customers' brand identification and brand love lags behind …