Emergent marketing strategies and their influence on the Customer Value Proposition of Fast-Moving Consumer Goods (FMCG) businesses during Covid 19 …
This research explores how marketing strategies have been changed to adapt to the
impactful challenges of the pandemic and economic recession in Botswana's Consumer …
impactful challenges of the pandemic and economic recession in Botswana's Consumer …
Study of Emergent Strategy Implementation during Global Pandemic
R Rutherford, S Shah - 2021 IEEE International Conference on …, 2021 - ieeexplore.ieee.org
The aim of this paper is to highlight the importance of “Strategy” within businesses in the
retail sector. It is undoubtedly a main factor that all businesses consist of a supply chain and …
retail sector. It is undoubtedly a main factor that all businesses consist of a supply chain and …