Few concepts in the marketing literature have proliferated like the concept of attitude.
However, a closer look at studies investigating attitudes as consumers' responses to …

Drawing from the affect–reason–involvement model, we examine how misleading
advertising about the environmental features of products, or greenwashing, affects how …

Purpose–Proposes a set of strategic options for green brand positioning, based either on
functional brand attributes or on emotional benefits. The aim of the study is to test the …

Emotion and Reason in Consumer Behavior Page 1 Page 2 EMOTION AND REASON IN
CONSUMER BEHAVIOR Page 3 This page intentionally left blank Page 4 EMOTION AND …

In green advertising research, images of pleasant nature scenery have been classified as
vague, unspecific and possibly ineffective green claims, as opposed to substantive …

Using a theory-driven approach, this study investigates whether and/or to what extent
consumers' informationprocessing tendencies and ad-based responses are differentially …

In contrast to the Affect Infusion Model, popular advertising planning grids suggest that
emotional advertising is effective for low involvement and hedonic products, but not for high …

Environmentally sustainable (green) products are frequently advertised to consumers, yet it
is debatable whether the consumers are aware whether these green labelled products are …

This study examined the Chinese public's use of Weibo (a microblog platform) and their
cognitive, affective, and behavioral responses to a series of food safety crises. Based on a …

While research in mobile advertising is abundant, limited attention has been paid to date to
how consumers respond to mobile advertisements for different product categories and in …