Purpose The topic of customer engagement has been growing in relevance and complexity
in the last decade. Therefore, the purpose of this paper is to systematically review and …

In a quest to investigate whether perceptions of authenticity can engage consumers with
brands, the present study examines the influence of perceived brand authenticity (PBA) on …

Purpose This paper aims to test the effects of brand experience and brand love on brand
loyalty and willingness to pay a premium price in streaming television services …

The purpose of this research is to study gastronomy which uses quality local foods to
examine the effects of the views held by tourists about the destination and the restaurants …

In the last years, sustainability has become a successful, relevant, critical factor in several
food industries. The adoption of a sustainable marketing strategy contributes positively to …

Abstract [Objective] This study aims to investigate how place attachment and the quality of
experience affect consumers' intention to repurchase Geographical Indication (GI) …

En la actualidad la exigencia de los clientes no solo está enfocada en el producto y sus
cualidades, sino en todas aquellas experiencias que los hagan sentirse identificados y les …

Purpose In recent years, the concept of gamification is one of the fastest-growing trends in
the field of marketing to persuade, motivate and manipulate customer behavior. The …

Social media are increasingly leveraged on for the establishment of strong consumer–brand
relationships, however the causal relationships leading to them have yet to be clarified. The …

Purpose The present research attempts to empirically examine the influence of consumer-
brand engagement, its potent antecedents, and relationship quality towards creating and …