摘要说服效应是指面临说服性信息时, 个体态度发生转变并影响其决策行为的一种现象,
该现象普遍存在于政治选举, 生活消费及商业广告等领域, 具有重要的应用价值 …

Service professionals are often confronted with situations where they have the choice about
whether to learn a new technology that could create efficiencies on both current and future …

Management accountants who are preparing cash flow forecasts for capital budgeting
decisions may have preferred conclusions that lead to motivated reasoning. Whereas …

This introductory chapter serves several purposes. First, we motivate our research, and
explain our intended contribution to academic literature. This also entails a short explanation …

Aim: This thesis comprehensively analyses the phenomenon of infant formula multi-brand
crisis in China from the perspective of the Chinese consumers. Context: The thesis …