Abstract Thinking is accompanied by metacognitive experiences of ease or difficulty. People
draw on these experiences as a source of information that can complement or challenge the …

Highlights•Mental simulation and mental imagery evoked by ad visuals enhance ad
effectiveness.•Multi-sensory stimulation in ad copy enhances actual taste …

Packaging is a critical aspect of the marketing offer, with many implications for the multi-
sensory customer experience. It can affect attention, comprehension of value, perception of …

Emotions are key drivers of consumption in the tourism and hospitality sector. Therefore,
advancing our understanding of the determinants of consumer emotions is critical for tourism …

Drawing on the mixed methods of qualitative research and agent‐based simulation, this
study examines:(a) how end‐users use digital platforms to become customer–entrepreneurs …

Verticality (the position of a physical object along the vertical dimension) is a basic aspect of
human life. As such, it is co-opted for multiple metaphorical associations. In this review …

This research aims to advance the understanding of audio branding by investigating the
effect of an understudied auditory attribute, timbre, in the context of brand audio logos …

This chapter discusses various modalities of the body and their tractable interplay with
mental processes. It addresses a few broad questions: What versions of mind–body …

Are rational (emotional) advertising appeals more congruent with healthy (indulgent)
products? Prior research shows inconsistent results on the congruency effect between …

Dish names and dish images can be widely found online, providing consumers with
important information. Meanwhile, implied explosion (ie, the perception of explosion induced …