In recent years, big data has emerged as one of the prominent buzzwords in business and
management. In spite of the mounting body of research on big data across the social …

Purpose The explosion of internet-generated content, coupled with methodologies such as
sentiment analysis, present exciting opportunities for marketers to generate market …

In the past ten years, social media has become an integral part of everyday life with large
economic, political, and societal implications. While the influence of traditional media …

Deciphering consumers' sentiment expressions from big data (eg, online reviews) has
become a managerial priority to monitor product and service evaluations. However …

This paper makes the case that there is considerable untapped potential for qualitative
research to make theoretical contributions that will advance our collective insights on …

Consumers are increasingly reading online reviews before making any purchasing
decisions. The significance of online reviews has only grown over the years. Though in the …

The concept of artificial intelligence (AI) was born in the mid-twentieth century to describe
endeavours in computer science focusing on the simulation of human learning. Since then …

There is a strong interest among academics and practitioners in studying branding issues in
the big data era. In this article, we examine the sentiments toward a brand, via brand …

Consumer research has focused on the various resources and tactics that help movements
achieve a range of institutional and marketplace changes. Yet, little attention has been paid …

Why do people willingly bestow upon themselves the responsibility to tackle social problems
such as poverty? Consumer research has provided valuable insight into how individuals are …