Film tourism has emerged as a major growth sector for research in tourism and it is widely
recognised as a driver of tourism development for many destinations. To date, there has …

Making the right impression is paramount to succeed in today's very competitive market,
where photographs have acquired a prominent role in doing so. The evaluation and …

The study employed two theories, the technology acceptance model (TAM) and the Attention-
Interest-Desire-Action (AIDA) model, to provide an understanding of the process of …

This research examines the complex relationship between destination image components
and behavioral intentions, incorporating two pivotal but unexplored in related literature …

Limited evidence suggests that the incorporation of both image components (cognitive,
affective, and conative) and holistic image is meaningful for predicting tourists' revisit …

The tourism market is fiercely competitive. No other market place has as many brands
competing for attention, and yet only a handful of countries account for 75% of the world's …

This study explores the AIDA model (attention, interest, desire, action) for social media
promotion and community engagement for small cultural organizations. The internal …

Integrating the theoretical foundations of symbolic interactionism, parasocial interaction,
direct affect transfer, push and pull motivational framework, and narrative transportation, this …

Purpose This paper aims to explore the types of perceived risks involved with using drone
food delivery services. Furthermore, this study investigates the relationship between …

Understanding relations between travel motivations and intentions is important, yet these
relations may be complicated by the existence of destination-related factors, such as …