In this article I consider the importance of paradigmatic variety in the scholarly field of public
relations. I reflect on the role that both conflict and cooperation between different paradigms …

This text provides a structured and practical framework for understanding the complexities of
contemporary public relations. It is an instructional book that guides the reader through the …

This comparative, contextualized research conducted between 2003 and 2004 summarizes
and discusses the impact of the socioeconomic and political environments on the practice of …

This study aims to examine the trends of public relations research on Latin America through
a quantitative content analysis of published articles in public relations and other …

This paper introduces, analyzes, and explains the Delphi method of research, particularly as
it applies to the public relations industry. The Delphi technique became known some 50 …

Some companies and organizations are pursuing joint planning and coordination between
internal and external communicators; however, functional silos still appear to be a barrier …

Without question, the profession of public relations has changed greatly over the years, but
the practice of that profession has remained unchanged in the last half century. The 2010 …

El artículo presenta las evidencias de la consolidación de la profesión en América Latina y
propone una revisión de las investigaciones empíricas publicadas en bases científicas …

The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to
adapt public relations strategies, messages, and tactics for countries and cultures around …

This doctoral dissertation investigates PR professionalism and PR as a strategic expert
function. The approach is phenomenographic and the research progresses through four …