Online reviews of products and services are strategic tools for e-commerce platforms, as
they aid in consumers' pre-purchase decisions. Past research studies indicate online …

Social media marketing is crucial to the development of internet celebrity restaurants.
However, there is a research gap on the relationship between social media types and …

This paper investigates the antecedents and consequences of electronic word of mouth
(eWOM) credibility using a meta-analysis technique. The extant literature provides …

The goal of the current research is to investigate the link between the emotional aspects of
hotel and travel organization customers' reviews and their normative (eg, star rating) …

Online reviews are considered free sales assistance and play an important role in
consumers' purchasing decisions. Most research on the effect of online reviews on product …

As the online platform-based market expands, research into the impact of consumer-
accessible information in this market on performance has received significant attention in …

This study explores the consistency between star ratings and sentiments expressed in
online reviews and how they relate to the different components of the customer experience …

The growing popularity of online shopping means that consumers must determine product
quality after they make a purchase decision and receive the product, a situation that is …

Social media engagement requires cognitive resources, which subsequently impact the
advertisements consumers see while browsing. For the most part, however, advertising …

Building on the literature on trust and Persuasion Knowledge Theory, this study examines
the mediating role of trust in the relationship between algorithm performance expectancy …