Telemedicine has emerged as a major alternative for in-person visits, offering numerous
benefits for both patients and healthcare providers. Additionally, trust is a key factor that …

This quantitative research study explores the impact of live marketing on consumers'
irrational consumption behavior within the context of the new economic era. Adopting a …

Abstract Background and Aim: This research investigates the factors influencing parents'
decision-making process when choosing international schools in Chiang Mai Province …

Penelitian ini bertujuan untuk mengevaluasi dampak kesesuaian diri, citra merek, dan
keterikatan emosional terhadap loyalitas pelanggan pada produk Make Over di Yogya …

This study explores the implications of emotional intelligence (EI) in marketing
communication. The research aims to bridge these disciplines by applying the Schutte …

This study investigates the influence of brand ambassadors on impulse buying behavior,
with brand image and brand trust serving as mediators, in the context of Azarine products …

Artificial intelligence (AI) is a constantly evolving frontier of innovative computing capabilities
rather than a single technology or group of technologies. Whenever a person picks up their …

This research aims to test hypotheses and explain phenomena in the form of relationships
between variables, namely brand image, price, word of mouth, brand trust, and service …

The purpose of this study is to identify the impact of brand ambassadors on impulse buying
behavior through brand trust as an intermediary. The approach used in this study is a …

This study examines the impact of brand image and brand trust on students' selection of
Politeknik Unggul LP3M as their higher education institution. In the intensifying rivalry within …