Neuromarketing or consumer neuroscience is a relatively new market research
subdiscipline that has gained popularity among consumer behavior scientists in the past two …

Subjective cognitive decline (SCD) and mild cognitive impairment (MCI) are early stages of
Alzheimer's disease (AD). Neurophysiological markers such as electroencephalography …

Nowadays, the web presents real estate sites providing the possibility to use low-cost virtual
reality (VR) solutions without sacrificing the high quality of graphic visualization of their …

This paper aims to explore academicians' perceptions and perspectives regarding the
limitations, challenges, and potential solutions of neuromarketing implementations in the …

In the recent past, many organizations and people have substituted face-to-face meetings
with videoconferences. Among others, tools like Zoom, Teams, and Webex have become the …

While Mixed Reality allows the seamless blending of digital content in users' surroundings, it
is unclear if its fusion with physical information impacts users' perceptual and cognitive …

When assessing trainees' progresses during a driving training program, instructors can only
rely on the evaluation of a trainee's explicit behavior and their performance, without having …

This study evaluates consumer preference from the perspective of neuroscience when a
choice is made among a number of cars, one of which is an electric car. Consumer …

Background noise elicits listening effort. What else is tinnitus if not an endogenous
background noise? From such reasoning, we hypothesized the occurrence of increased …

In the modern business environment, marketing stands out as a strategic instrument for
retailers, playing a pivotal role in influencing consumer behavior and bolstering sales …