Although the social impact of businesses is not a new topic, more attention should be paid to
the social impact of inter-organizational relationships, both in academia and in practice. This …

In the business-to-business (B2B) domain, brand activism is growing as a tool for attending
to social problems and achieving brand differentiation. In this paper, we introduce B2B …

This study investigates the contemporary role of electronic word-of-mouth (eWOM) in
business exchanges through buyers' signaling of observable and unobservable supplier …

The last years have witnessed a growing scholarly interest in innovation ecosystems,
including how keystone actors establish and orchestrate collaborative innovation. In parallel …

Intercultural business interaction has received limited scholarly attention in business-to-
business (B2B) marketing research, with language and culture particularly being largely …

Being fired is stressful. While unpleasant for all concerned, what if the person being sacked
is a high-level B2B executive and a poor performer? What kind of impact does this exit have …

Although previous studies have focused on companies that for some reason cease business
operations, and on the ending of business relationships, less is known about once ceased …

Purpose This paper aims to develop a framework for switching a service supplier in a supply
network. Design/methodology/approach The study builds on existing literature in the field of …

Purpose The purpose of this study is to develop a model of a starting situation for
relationship initiation in turbulent business networks. Design/methodology/approach The …

Purpose This study aims to investigate account managers' dual embeddedness (customer
and internal embeddedness) in solution co-creation. The authors examine the mediating …