In an omnichannel era, businesses and marketers need insights into the dynamics of
customer shopping behaviors, particularly the interplay between omnichannel …

This article details the theoretical foundation of haptics in consumer research. We structure
the review using a continuum from proximal touch‐based interactions to increasingly distal …

Purpose Webrooming (ie searching information online and making the final purchase in a
physical store) has become a popular shopping practice, but remains insufficiently studied …

This research aims to examine luxury shoppers' webrooming intention, mediating (utilitarian
value and hedonic value), and moderating (online perceived risk and reviews) effects. We …

A dual-channel supply chain is considered with a manufacturer selling its product through
an offline retailer and an online store. The manufacturer can set up a virtual showroom to …

Purpose Virtual grocery shopping (VGS), or online grocery shopping, traditionally has seen
slow adoption in Canada; however, the COVID-19 pandemic has forced consumers to seek …

Consumers are choosing to purchase food products from retailers through online channels
rather than brick‐and‐mortar channels. While online reviews play a crucial role in …

Retailers hire salespeople in physical stores to boost revenue by influencing consumer
decision‐making. However, the Internet provides consumers with a variety of online product …

Touch is a powerful means to explore one's environment and a critical sensory modality for
information gathering. Previous research has shown the positive effects of product touch on …

Purpose This study aims to evaluate the impact of product complexity, product involvement
and product diagnosticity on shaping webrooming behavior in emerging fashion retailing …