Many unexpected challenges not only for tourism businesses but also for travellers emerged
when current shifts in economic, technological, social, and political factors led to a sudden …

This article addresses the issue of channel performance in multichannel tourism distribution
systems involving a mix of direct and indirect channels. It focuses on one major component …

This paper contributes to the literature on business-to-business relationships in tourism
distribution by examining questions of supplier selection in the New Zealand inbound …

Developing successful strategy in distribution in today's fierce competitive environment is a
complex undertaking. The general objective of the study is to establish the strategic role of …

This comprehensive textbook introduces students to all the core principles of marketing
practice using an employability-focused approach. Essentials of Marketing is underpinned …

Abstract In 2001 when Cooper and Lewis pointed out that “once the Cinderella of the
marketing mix—unglamorous but essential—distribution is now seen as central to many …

In 2002, the village of Lomanikaya on Vatulele Island in Fiji established the Lomanikaya
Ecotourism Project (LEP) with a view to providing supplementary income, employment, and …

After reading this chapter you should be able to: Understand the role of crisis in the business
environment and how one large entrepreneurial and international company, Thomas Cook …

As tourism services markets expand and become more and more complex and uncertain,
there is growing recognition that competitive advantage of marketing channels rely not only …

Since the telecom service provider in Ethiopia is monopolized, customers have no choice to
go elsewhere even when their need is not met. These customers will migrate to another …