The Covid 19 pandemic caused significant changes, especially those relating to marketing
that led to digital usage. This article aims to determine the prospects and effects of digital …

Purpose The purpose of this paper was to examine the intention to adopt mobile banking
services among Generation Y consumers using the unified theory of acceptance and use of …

Purpose Few studies have investigated how anxiety operates within the Unified Theory of
Acceptance and Use of Technology (UTAUT) Framework. Consequently, this investigation …

Purpose The purpose of this paper is to identify the factors affecting consumers' online
purchase intention and to explore whether there was any significant difference between the …

This study is about the current trend and upcoming future trends in digital marketing. They
use secondary data, a literature review based on current literature, and studies about what is …

In the past few years, the increasing use of the internet in many countries has changed the
manner in the people socialise, learn, govern or do their business. However, there are …

The conceptual study is to demonstrate the progress of the discussions between
performance expectancy, social influence, facilitating condition, propensity to sharing …

Abstrak Digital Marketing dalam Perspektif Ekonomi Islam. Pemasaran adalah kegiatan di
mana penjual menawarkan produk yang dapat dibeli oleh konsumen. Sedangkan …

Purpose This study investigates the relationship between social commerce adoption
determinants, perceived trust and purchase behaviour among pastry product consumers …

This study investigates the factors affecting the acceptance and implementation of E-
marketing and its impact on marketing performance in small and medium-sized restaurants …