Resistant to Change, Self-efficacy, Awareness, and Perceptions of Price on the Use of Digital Banks as Complementary Banks

M Christian, H Yulita, ER Indriyarti, S Wibowo… - AI in Business …, 2024 - Springer
The emergence of digital banks in Indonesia provides the public with an alternate option for
accessing bank services that are conveniently available at any time and from any location …

The Use of Quick Response Code Indonesian Standard (QRIS) in Jakarta: Are Usefulness and Resistance to Technology Stronger Than Perceived Security and …

M Christian, H Yulita, OA Sander, S Sunarno… - … Conference on Business …, 2023 - Springer
Abstract The Quick Response Code Indonesian Standard (QRIS) was introduced in
Indonesia with the goal of making it a standard non-cash payment system that everyone can …

Do Women Consider Purchasing Eco-Friendly Beauty Products? An Examination of Personal Motivations and Perceived Social Media Marketing

M Christian, LRM Girsang, H Yulita, S Sunarno… - … Conference on Business …, 2023 - Springer
The study is prompted by the assumption that ecologically responsible beauty products are
no longer necessary and helpful things to purchase, but they can raise awareness about …

The Impact of Online Reviews on Smartphone Sub-Brand Purchase Intentions for Gen Z in Indonesia

M Christian, K Gularso, H Yulita, S Sunarno - Innovative and Intelligent …, 2025 - Springer
Even if Indonesia's smartphone market remains sluggish in 2023, the smartphone business
is one area that contributes to the country's economy. This study seeks to examine purchase …

Applying UTAUT2 Model Elements to Social Media Advertising Features and Purchasing Intentions: An Empirical Study of Young TikTok Users in Indonesia

M Christian, H Yulita, K Gularso, S Sunarno - Innovative and Intelligent …, 2025 - Springer
TikTok's prominence as a social media platform is currently influencing both consumer and
business behavior. Looking at the findings of previous study, there is still variation in …

Post-COVID-19 E-Healthcare Application Usage and Recommendations for Young Groups in Indonesia

M Christian, H Yulita, K Gularso, R Melati… - … and Intelligent Digital …, 2025 - Springer
When the epidemic is ended, the usage of e-healthcare apps will be an intriguing issue to
explore further on occasion. Consumer attitudes about trends, like society trends, have a …

Identifying Business Uncertain Situations Using SWOT Analysis: Evidence from a Small Group of Salted Fish Producers in Indonesia

M Christian, YF Dewantara, H Yulita, S Sunarno… - … Conference on Business …, 2024 - Springer
In addition to being a popular accompaniment to side dishes, salted fish in Indonesia also
plays a significant role in fish production and the national economy. Business entities …

Website as a Marketing Medium for Small-Scale Businesses in Indonesia: An Analysis of Processed Salted Fish Products Website's Quality

M Christian, YF Dewantara, H Yulita, S Sunarno… - … Conference on Business …, 2024 - Springer
Indonesia, like other archipelagic countries, relies on the fisheries sector as a key contributor
to its economy. This contribution is additionally bolstered by the utilization of preexisting …

Exploring Food Hygiene Literacy in Small Business Food Catering in Indonesia: An Effort to Maximize Business Added Value

M Christian, H Yulita, K Gularso, S Wibowo… - Harnessing AI, Machine …, 2024 - Springer
Customer trust is an important factor in the food catering company. In this instance, one of
the most crucial elements that clients should have access to is food safety and hygiene …

Proposing Food Safety Standard Operational Procedures to Determine the Value-Based Selling of Salted Fish for Small Business Sustainability: Evidence from …

M Christian, H Yulita, LB Sugiyanto, S Wibowo… - … Development via AI and …, 2024 - Springer
The fisheries sector, particularly salted fish in Indonesia, has its own appeal for people, with
it being served as a main or complementing side dish. Fish salting in Indonesia, like in many …