Purpose–While researchers in other disciplines seek to determine the impact that humour
has in personal interactions, studies of humour in service delivery are lacking. The purpose …

Evidence of the universal value of humor appears in its widespread use as a communication
device. Despite frequent appearances in advertising, within and across national contexts …

Technological advances have enabled firms to automate customer service by employing
artificial intelligence (AI) chatbots. Despite their many potential benefits, interactions with …

This meta-analysis combines 369 correlations on the effects of humor in advertising and
thus quantifies, updates, and expands previous literature reviews on the effects of humor in …

The role of stories and their influence on communication have been widely discussed, yet
despite recent advances, the elements that constitute a good brand story and their alignment …

The advertising literature includes extensive research on the occurrence and effects of
gender-role portrayals in advertising. None of these studies has examined the ways in which …

This paper introduces a new conceptual approach to understanding the potential and actual
motivations of the film-induced tourist. It could be said that this newly defined tourism niche …

This book is an application of relevance theory, a cognitive pragmatics theory of human
communication, to different types of humorous discourse (jokes, stand-up monologues …

When the Fun Stops, Stop, is a prominent 'responsible gambling'campaign in the UK,
originally funded and delivered by the industry-initiated and funded Senet Group. Since the …

The effectiveness of electronic word-of-mouth (eWOM) communication has attracted
increasing attention from marketing practitioners, but relatively few studies focus on the …