Esports, or competitive video gaming competitions, bring together aspects of sports,
business, leisure, technology, and digital media, appealing to academics across multiple …

The esports market has been growing exponentially has been growing exponentially with
much interest from industry and academia. Perhaps because of this growth, there is a lack of …

The games as a service model have enabled game developers to reach worldwide
audiences and regard games as services rather than products, opening up new avenues to …

Purpose This study aims to propose a model for predicting consumers' esports videogame
engagement on their ensuing consumption behaviors, which remains nebulous to date …

Prior research primarily considers consumers' hedonic gaming experience, defined as an
individual's level of pleasure, emotional gratification, and enjoyment from playing a …

Aims: Sustainability refers to the ability of esports to survive or persist. The aim of the paper
is to explore emerging themes that support the development of a sustainable esports …

China is not only the largest but also one of the fastest-growing live streaming markets
globally. In comparison to Western countries, Chinese viewers have a tendency to engage …

Purpose Technological advancements in games increased the popularity of online gaming.
The rapid expansion of the eSports market may largely be attributed to the ever-increasing …

Purpose The purpose of this study is to present a conceptual model where consumer
electronic sports (eSports) engagement (CeSE) acts a predictor for gamers' online …

The authors investigate subjective well-being in the context of e-sports (competitive video
games). They adopt the theoretical lenses of virtual edgework theory, a recent adaptation of …