Words are perceived to be powerful, especially in the viral digital age of today. This study
focused on investigating Page 1 International Journal of Entrepreneurship and Business …

This study was on packaging attributes and consumers' patronage of milk products. It was
conducted specifically to determine the effects of packaging colour, design of wrapper …

The study examined the causality between ICT utilization and the performance of MSMEs in
Nigeria, in terms of market visibility, marketing effectiveness and business survivability …

This study examined marketing strategies and passengers' adoption of ride-hailing services.
Its specific aim was to assess the influences of marketing communication, service quality …

In this study, our focus was to explore the effect of customer service delivery on the corporate
efficiency of deposit Page 1 African Journal of Accounting and Financial Research ISSN …

In this study, we investigated the role of airline service quality in influencing passengers’ loyalty
in the Nigeria Page 1 Research Journal of Hospitality and Tourism Management Volume 2 …

This study aimed to determine the influence of Digital Marketing on Competitive Advantage
and MSME Performance. The research employed a Quantitative Method utilizing SPSS and …

The purpose of this study was to examine the service quality and customer satisfaction of the
top 14 US airlines between 2007 to 2011 using data from the Department of Transportation …

The article presents concept of the basics of qualitology and grey incidence clustering model
application in the recognition and assessment of marketing information quality. In the first …