Purpose The purpose of this paper is to answer the call for CSR communication research to develop and substantiate outcomes that may better explain CSR communication strategies …
Purpose–The purpose of this paper is to provide practical and future research implications for the field of governance and corporate social responsibility (CSR) in sports to strengthen …
Research question: Corporate social responsibility (CSR) is increasingly important to business, including professional team sport organisations. Scholars focusing on CSR in …
Professional sport teams are increasingly engaging in activities that target community development agendas. Previous researchers have examined why teams engage in such …
Y Inoue, A Kent - Sport management review, 2012 - Elsevier
The purpose of this study is to understand how professional sport organizations might influence consumer voluntary behavior through their corporate social marketing (CSM) …
Abstract The United Nations has asserted that sport organizations and/or allied sponsors can influence fans to engage in more sustainable behaviours intentions at sporting events …
Winner of the 2018 Early Career Gender Scholar Award from the Sociologists for Women in Society-South Girls and young women participate in soccer at record levels and the …
Community sport foundations (CSFs), like other non-profit organizations, are increasingly employing social media such as Twitter to communicate their mission and activities to their …
PM Pedersen - Communication & Sport, 2013 - journals.sagepub.com
In this essay, Paul M. Pedersen provides a personal reflection on communication and sport and examines the area of strategic communication and management. His assessment …