Fifteen years of customer engagement research: a bibliometric and network analysis
Purpose In recent years, customer engagement (CE) with brands, which has been shown to
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …
Customer loyalty: a review and future directions with a special focus on the hospitality industry
Purpose This article aims to provide a summary review of what is already known about
customer loyalty and identifies some emerging issues that play an important role in it. As a …
customer loyalty and identifies some emerging issues that play an important role in it. As a …
The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention
D Jiménez-Castillo, R Sánchez-Fernández - International journal of …, 2019 - Elsevier
Despite the growing interest in digital influencers as a brand communication tool in recent
years, much remains to be explored to understand how they can build a bond with their …
years, much remains to be explored to understand how they can build a bond with their …
Digital content marketing's role in fostering consumer engagement, trust, and value: Framework, fundamental propositions, and implications
LD Hollebeek, K Macky - Journal of interactive marketing, 2019 - journals.sagepub.com
In a landscape of growing online consumer/firm interactions, digital content marketing
(DCM) which aims to foster consumers' brand engagement and trust, is on the rise …
(DCM) which aims to foster consumers' brand engagement and trust, is on the rise …
A meta‐analysis of customer engagement behaviour
Customer engagement behaviour has emerged as an influential concept in marketing and
refers to customers' behavioural manifestation towards a firm originating from motivational …
refers to customers' behavioural manifestation towards a firm originating from motivational …
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty: The case of a commercial …
J Wongsansukcharoen - Journal of Retailing and Consumer Services, 2022 - Elsevier
Business uncertainty due to the COVID-19 pandemic has brought financial and banking
industries under stress. This study examines brand loyalty (BL) in the Thai banking industry …
industries under stress. This study examines brand loyalty (BL) in the Thai banking industry …
The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities
With the advent of interactive Web 2.0 (and beyond) technologies, the role of consumer
brand engagement (CBE), which focuses on the consumer's investment in their brand …
brand engagement (CBE), which focuses on the consumer's investment in their brand …
Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences
Scholars and practitioners have long acknowledged the importance of offering superior
service quality in creating long-term bonds between customers and their brands. However …
service quality in creating long-term bonds between customers and their brands. However …
Customer engagement in service
We develop a framework to facilitate customer engagement in service (CES) based on the
service-dominant (SD) logic. A novel feature of this framework is its applicability and …
service-dominant (SD) logic. A novel feature of this framework is its applicability and …
SD logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
Research addressing the micro-foundational theoretical entity of customer engagement (CE)
has proliferated in recent years. In parallel, the macro-foundational theory of service …
has proliferated in recent years. In parallel, the macro-foundational theory of service …