Over the last decade, the application of neuroscience to economic research has gained in
importance and the number of neuroeconomic studies has grown extensively. The most …

How does customer perceived value influence purchase intention in online flash sales on
social e-commerce platforms? This study investigates the role of time pressure and product …

Live-stream shopping is developing rapidly, but the sales levels of live streaming products
vary by different hosts. How to increase the sales volume of live streaming products has …

Time pressure (TP) constrains consumers' decisions: stores have fixed opening hours,
promotions have deadlines, and a house for rent may not be available tomorrow. Evidence …

In recent years, due to the extensive use of social media advertisement and the
development of social commerce tools, scholars and practitioners pay more attention to …

Time scarcity promotions (eg,“40% off for a limited time”) are mainstays of online retail
marketing. Although positive effects of time scarcity promotions on consumer interest have …

Purpose–This paper aims to contribute to the literature on brand loyalty by illustrating the
mechanisms through which product involvement influences brand loyalty. In doing so, the …

This research investigates the impact of different degrees of price dispersion on travelers'
hotel choice. More specifically, within an online travel agency (OTA) context, we examine the …

Emotion and time pressure are two important factors affecting risk decision-making. This
study explored the interaction of emotion and time pressure on risk decision-making by …

We examined the browsing behaviors of consumers on online shopping product display
page in the presence and absence of time pressure. We recruited 115 volunteers for the …