This paper reports a theme‐based structured systematic literature review of the growing
body of marketing research about elderly consumers. By synthesizing, explicating, and …

The paper presents a review of 128 studies on the behavior of older consumers published in
the last 35 years (from 1980 to 2014) in 35 peer-reviewed journals. The purpose of the …

The tremendous heterogeneity in functional and demographic characteristics of the over-65
age group presents challenges to effective marketing and public-health communications …

Objective There is insufficient evidence for the effectiveness of various tones of
communication in modifying health behaviours. We examine the moderating role of …

Products (such as agricultural products and handicrafts) that are assisted by enterprises in
their production or sales and whose sales revenues are dedicated to anti-poverty …

In search of effective ways to encourage consumers to follow desired behaviors such as
healthy eating, recycling, or financial planning, marketers sometimes use praise (eg,“You …

Behavioral economics and its applied branch “nudging” can improve individual choices in
various health care settings. However, there is a paucity of research using nudges to …

Consumers with serious illnesses may especially be attentive to and susceptible to the
marketing communications of health care providers who offer hope and solutions. The …

As people get older, there is an age-related shift in emotional processing. When compared
to younger adults, older adults are relatively more positive and/or less negative in their …

Evidence regarding possible environmental causes of breast cancer is advancing. Often,
however, the public is not informed about these advances in a manner that is easily …