[HTML][HTML] Exploring the Influence of E-CRM on the innovation capabilities of sports venues: The moderating role of covid-19
S Pashaie, H Golmohammadi - Sports Marketing Studies, 2024 - gsmsmr.uok.ac.ir
AbstractRecently, the global economy has been affected by artificial intelligence and the
advancement of information technology, as well as infectious diseases such as Covid-19 …
advancement of information technology, as well as infectious diseases such as Covid-19 …
Digital Transformation in Sports Marketing: The Impact of Artificial Intelligence on Personalization and Customer Engagement
S Pashaie, H Golmohammadi, E Zakhirani - International Journal of …, 2024 - ijimes.ir
Purpose: In today's digital age, customers are inundated with many sports marketing
messages, prompting businesses to adopt data-driven marketing strategies to minimize …
messages, prompting businesses to adopt data-driven marketing strategies to minimize …
Analyzing the Relationship Between Individual Time Management Skills and Business Attitude of Sports Science Students
Individual time management skills and a business approach are two fundamental abilities
required for success in any life. The goal of this study is to look at the connection between …
required for success in any life. The goal of this study is to look at the connection between …
Customer repeats attendance practices in sports clubs: customer loyalty monitoring
F Ebrahimi, ZS Mirzazadeh, S Laal Bazri… - Sports Business …, 2024 - sbj.alzahra.ac.ir
Purpose: The current research aims to investigate the ways customers return to sports clubs
by monitoring customer loyalty. Methodology: The population and statistical sample …
by monitoring customer loyalty. Methodology: The population and statistical sample …
Modeling Drivers for the Successful Adoption of Sport Customer Relationship Management (SCRM): An Interpretive Structural Modeling Approach
Purpose: In today's competitive sports industry, maintaining strong customer relationships is
crucial for organizational success. Effective Customer Relationship Management (CRM) …
crucial for organizational success. Effective Customer Relationship Management (CRM) …
[PDF][PDF] Exploring the Influence of a Competitive Environment and Marketing Trends on Sports Coaches' Attitudes Towards Advertising
Z Yurtsızoğlu, S Pashaie, H Golmohammadi… - Physical Culture and …, 2025 - sciendo.com
This study examines how commercialization and a competitive environment (CE) in sports
have reshaped the role of coaches, positioning them as both athletic leaders and key …
have reshaped the role of coaches, positioning them as both athletic leaders and key …
[PDF][PDF] A Pattern Approach of Sports Volunteers at 2022 the 15th Cultural-Sports Olympiad in Iran: Motivations and Satisfaction Sports Volunteer and Intention to …
Purpose: Maintaining volunteers who work at sporting events is one of the major issues
faced by event organizers. This research paper examines the motivations, satisfaction, and …
faced by event organizers. This research paper examines the motivations, satisfaction, and …