Travel Writing for Tourism and City Branding is an insightful, expert-led book which provides
tourism students with a practice-based approach to producing researched literary travel …

Organizations use mainly traditional and online marketing strategies to develop their
marketing plans. The main problem examined in this qualitative research case study was …

Cities operate in a competitive social environment requiring local authorities to adopt
marketing strategies with significant economic ratings. City marketing that is related to the …

The marketing of places and in particular, the practice of place branding has grown
significantly over the last quarter century and branding tourism destinations is considered as …

City branding is a very interesting topic for scholars also policymakers. As cities seek to
attract tourism, as well as investment and other purposes to be able to compete globally …

A city often has certain identifiable ideas or inner values perceived by its inhabitants. Urban
branding is rooted in creating and highlighting an identity of diverse values, which always …

As earlier people went on holidays for the relaxation and the feeling of escape from the
ordinary weekdays, nowadays most of them cannot imagine to spend a few days without …

The marketing of places and in particular, the practice of place branding has grown
significantly over the last quarter century and branding tourism destinations is considered as …

A city often has certain identifiable ideas or inner values perceived by its inhabitants. Urban
branding is rooted in creating and highlighting an identity of diverse values, which always …

Tourism is one of the biggest industries worldwide, while ecotourism is growing in
importance, because of the negative environmental and social costs of conventional tourism …