One new factor driving the banking industry towards long-term, high-quality growth is digital
marketing, which has arisen within the framework of the digital economy. The purpose of this …

Although businesses are under pressure to consistently improve both their capacities and
business processes, the artificial intelligence (AI) revolution is seen as an appealing …

ГАГАУЗ Валерий.” Эволюция и тенденции маркетинга в условиях консолидации
цифровойэкономики”. Докторская диссертация. Специальность: 521.04 Маркетинг и …

In today's rapidly evolving business landscape, organizations face the challenge of
improving operational efficiency and fostering innovation while maintaining service quality …

As digital marketing keeps on growing, it has been very important for organizations to
succeed. Usually, there are multiple engagements with digital marketing to solve unique …

With global economic developments, companies have many challenges and opportunities
(Alghizzawi, Ahmed, et al., 2024; Malkawi et al., 2024). In order to reach safety and ensure …

Com o aumento no número de anunciantes e vendedores na internet e a diminuição de
barreiras para entrada de novos e-commerces, a concorrência é cada vez maior. Por …

Short video platforms, with their ease of content production, wide dissemination, and large
user base, have become important mediums in the internet, providing new opportunities for …