Sales manipulation strategies of competitive firms on an e‐commerce platform: Beneficial or harmful?

Q Zhang, J Li, T Xiao - Decision Sciences, 2024 - Wiley Online Library
Consumers are affected by the relative sizes of products' sales volumes, which is regarded
as consumers' sales comparison behavior when purchasing online. Therefore, some firms …

The Brushing Game in Online Marketplaces

Y Liu, M Jiang, H Wu - International Journal of Electronic …, 2023 - Taylor & Francis
We study a pervasive fraudulent strategy, called “brushing,” employed by retailers operating
in e-commerce platforms: Retailers place fake orders of their own products to inflate sales …