Unethical use of information access and analytics in B2B service organisations: The dark side of behavioural loyalty
In business-to-business (B2B) service organisations, unethical practices frequently lead to
an adverse impact on business. Therefore, B2B must adopt the ethical use of information …
an adverse impact on business. Therefore, B2B must adopt the ethical use of information …
Reaching new heights: investigating adoption factors shaping the moon landing of metaverse tourism
With the advancement of technology, the metaverse, as the future of the Internet, has gained
popularity. As a result, numerous opportunities have been created, and the tourism industry …
popularity. As a result, numerous opportunities have been created, and the tourism industry …
Drivers of metaverse adoption for enhancing marketing capabilities of retail SMEs
Small and medium-sized enterprises (SMEs) rely on a thriving distribution network and
digital technologies, including the metaverse, to remain competitive. The retail industry is …
digital technologies, including the metaverse, to remain competitive. The retail industry is …
Assessing the usage of ChatGPT on life satisfaction among higher education students: The moderating role of subjective health
OpenAI's ChatGPT is a widely used artificial intelligence tool that has recently experienced
rapid growth and widespread adoption. ChatGPT enhances digital accessibility …
rapid growth and widespread adoption. ChatGPT enhances digital accessibility …