Purpose The study investigated the effect of marketing communications' dimensions on
brand loyalty in the banking sector. Design/methodology/approach The study adopted the …

Amidst growing concerns about water shortages, harnessing the potential of social media
emerges as a crucial strategy in attempts to conserve consumption While informative …

For optimal outcomes, traditional advertising models must be combined with modern
technologies as digital marketing evolves. This study improves advertising with AIDA, AI …

Advertising is constantly evolving; right from the use of the primary traditionally-recognised
tools such as pamphlets, handbills, and other numerous platforms to the very sophisticated …

The world is facing significant water challenges, including droughts and scarcity brought
about by climate change and demographic changes. In the UK, where awareness levels are …

Di era saat ini, internet dan pemasaran dalam sebuah bisnis telah menjadi tulang punggung
perekonomian dunia, internet telah terbukti menjadi alat pemasaran yang efektif untuk …

In the dynamic landscape of modern business, empowering brands goes beyond
conventional marketing strategies—it delves into the art of persuasive marketing and the …

Kualitas kegiatan layanan tergantung pada komponen komunikasi layanan perpustakaan.
Komunikasi merupakan komponen penting dalam meningkatkan kualitas layanan …

In this research, the author explores the intended role of social media influencers in
regaining consumer patronage of customers who have once used a particular product, and …

The present study is limited to efforts to clarify the articulations of risk analysis and to
illustrate the fact that the most important element of risk analysis is the identification of risk …