Motivational antecedents, value co-creation process, and behavioral consequences in participatory sport tourism
This study was designed to examine the structural relationships among tourists' participation
motivations, the value co-creation process (VCCP), and value co-creation behavior (VCCB) …
motivations, the value co-creation process (VCCP), and value co-creation behavior (VCCB) …
A cross cultural investigation of retailers commitment to CSR and customer citizenship behaviour: The role of ethical standard and value relevance
ZH Abdelmoety, S Aboul-Dahab, G Agag - Journal of Retailing and …, 2022 - Elsevier
Factors promoting customer citizenship behaviour are of great interest to both practitioners
and academics because customer citizenship behaviour is a notable driver of business …
and academics because customer citizenship behaviour is a notable driver of business …
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Grounded on service-dominant logic (SD logic), a vital issue for marketers is to understand
how the multiple approaches encouraging consumer participation (CP), as manifested by …
how the multiple approaches encouraging consumer participation (CP), as manifested by …
Retailer corporate social responsibility and consumer citizenship behavior: The mediating roles of perceived consumer effectiveness and consumer trust
Retailers often face pressure from stakeholders to address social and environmental issues.
The purpose of this study is to investigate the influence of retailer corporate social …
The purpose of this study is to investigate the influence of retailer corporate social …
Gamification for value creation and viewer engagement in gamified livestreaming services: The moderating role of gender in esports
The current study examined the relationships between gamification, perceived value, and
viewer engagement in a gamified livestreaming service, where gamification complemented …
viewer engagement in a gamified livestreaming service, where gamification complemented …
Will destination image drive the intention to revisit and recommend? Empirical evidence from golf tourism
Purpose Despite being a popular topic in sports tourism research, limited studies have
focused on golf tourism in relation to destination image. The present study aimed to examine …
focused on golf tourism in relation to destination image. The present study aimed to examine …
Understanding online event experience: The importance of communication, engagement and interaction
Despite the advances in theory about how organisations should manage consumer
experience, there is a lack of understanding about how variables such as consumer-to …
experience, there is a lack of understanding about how variables such as consumer-to …
Customer-to-customer value co-creation and co-destruction in sporting events
Previous scholars have examined value co-creation and co-destruction processes that take
place between customers and service organizations or employees. Despite most service …
place between customers and service organizations or employees. Despite most service …
Exploring the effects of value co-creation strategies in event services on attendees' citizenship behaviors: The roles of customer empowerment and psychological …
Event attendees' citizenship behaviors play a vital role in shaping their experiences. This
research explored the effects of value co-creation strategies in events on attendees' …
research explored the effects of value co-creation strategies in events on attendees' …
The antecedents of visitors' flow experience and its influence on memory and behavioral intentions in the music festival context
HM Ding, KP Hung - Journal of Destination Marketing & Management, 2021 - Elsevier
At present, few studies have focused on the antecedents and consequences of music
festival visitors' flow experience. Based on the cognitive appraisal theory, this study explores …
festival visitors' flow experience. Based on the cognitive appraisal theory, this study explores …