Increasing urbanisation has inevitably led to the continuous construction of buildings. Urban
expansion and densification processes reshape cities and, in particular, the third dimension …

Purpose This study aims to develop a database of existing academic information in house
purchase decision (HPD) using systematic literature review (SLR), to facilitate worldwide …

This paper deals with an investigation centered on developing a real estate app on the basis
of Artificial Intelligence and Virtual Reality technologies. The study explores the advantages …

Purpose Augmented Reality (AR) and Virtual Reality (VR) technologies possess the
potential to transform the scenario of making real estate investment decisions through the …

Purpose Virtual reality (VR), as a new type of media technology, significantly improves the
audience experience with product presentation in the marketing communication field. The …

Virtual reality (VR) presents a significant opportunity to expand remote access to educational
materials and writing skills development for students not able or unwilling to participate in …

The UK's city centre apartment markets have been affected by the coronavirus pandemic
and a building safety crisis in ways not experienced by its suburban and rural housing …

This paper explores the concept of Real Estate 4.0 and how this latest phase of
technological advancement is being experienced in rural areas through the medium of …

Understanding risk-adjusted returns in real estate investment are crucial, but little is known
about the risk-adjusted returns for direct real estate. This paper examines risk-adjusted total …

Companies and brands are increasingly addressing issues of sustainability in their
marketing and advertising as they respond to consumers' evolving interests and …