Examining the impact of QR codes on purchase intention and customer satisfaction on the basis of perceived flow
MS Hossain, X Zhou… - International Journal of …, 2018 - journals.sagepub.com
The aim of this study is to evaluate the impact of quick response (QR) codes on customer
satisfaction and purchase intention in the online shopping context on the basis of perceived …
satisfaction and purchase intention in the online shopping context on the basis of perceived …
Evaluating the use of QR codes on food products
K Rotsios, A Konstantoglou, D Folinas, T Fotiadis… - Sustainability, 2022 - mdpi.com
Today, consumers consider food packaging to be as equally important as a product brand.
In addition, the increase in smartphone usage by consumers has led marketers to design …
In addition, the increase in smartphone usage by consumers has led marketers to design …
[PDF][PDF] QR code: A new opportunity for effective mobile marketing
T Cata, PS Patel, T Sakaguchi - Journal of Mobile technologies …, 2013 - Citeseer
Quick Response code, commonly known as “QR code” is the latest phenomenon in the
mobile marketing world. QR code's attribution of linking brick and mortar world to digital …
mobile marketing world. QR code's attribution of linking brick and mortar world to digital …
Effectiveness of pull-based print advertising with QR codes: Role of consumer involvement and advertisement appeal
R Trivedi, T Teichert, D Hardeck - European Journal of Marketing, 2020 - emerald.com
Purpose Despite quick response (QR) codes' prominence, little is known about their
embedding in pull-based communications. This study aims to measure QR code effects in …
embedding in pull-based communications. This study aims to measure QR code effects in …
Usage level and future intent of use of quick response (QR) codes for mobile marketing among college students in Turkey
Abstract Quick Response (QR) Codes are becoming a part of our lives. As mobile
technologies are booming, QR codes are being used for various purposes, one of which is …
technologies are booming, QR codes are being used for various purposes, one of which is …
The effects of QR delivered content on perceived product value
ABSTRACT QR code is an important pull technology tool that has increased exponentially
worldwide. Although its usefulness for marketers has been widely recognised, little is known …
worldwide. Although its usefulness for marketers has been widely recognised, little is known …
Linking Customer E-Service Quality with Artificial Intelligence-Based Business Environment
S Kathuria, S Rana - Artificial Intelligence in Customer Service: The Next …, 2023 - Springer
The fast-changing consumer preferences develop a competitive environment for the product
and services because consumer e-satisfaction/services (well-being) is essential for …
and services because consumer e-satisfaction/services (well-being) is essential for …
Application of interactive and intelligent packaging for fresh fish shelf-life monitoring
Smart packaging, also known as intelligent packaging, is responsive to external stimuli,
moisture, light, oxygen, heat, pH, and bacterial growth. It has evolved from extensive …
moisture, light, oxygen, heat, pH, and bacterial growth. It has evolved from extensive …
Digital labelling in the retail environment: a domain-specific innovativeness perspective
Purpose This is an exploratory study leveraging a domain-specific innovativeness (DSI)
perspective to understand adoption of QR code delivered mobile marketing. Specifically, the …
perspective to understand adoption of QR code delivered mobile marketing. Specifically, the …
QR codes advantages and dangers
Quick Response (QR) codes are two dimensional (matrix) codes that have been developed
in ways that allow companies and individuals to sell or market their products, skills, and …
in ways that allow companies and individuals to sell or market their products, skills, and …