K Rotsios, A Konstantoglou, D Folinas, T Fotiadis… - Sustainability, 2022 - mdpi.com
Today, consumers consider food packaging to be as equally important as a product brand. In addition, the increase in smartphone usage by consumers has led marketers to design …
T Cata, PS Patel, T Sakaguchi - Journal of Mobile technologies …, 2013 - Citeseer
Quick Response code, commonly known as “QR code” is the latest phenomenon in the mobile marketing world. QR code's attribution of linking brick and mortar world to digital …
R Trivedi, T Teichert, D Hardeck - European Journal of Marketing, 2020 - emerald.com
Purpose Despite quick response (QR) codes' prominence, little is known about their embedding in pull-based communications. This study aims to measure QR code effects in …
S Demir, R Kaynak, KA Demir - Procedia-Social and Behavioral Sciences, 2015 - Elsevier
Abstract Quick Response (QR) Codes are becoming a part of our lives. As mobile technologies are booming, QR codes are being used for various purposes, one of which is …
D Acuti, A Vocino, V Mazzoli… - Journal of Strategic …, 2022 - Taylor & Francis
ABSTRACT QR code is an important pull technology tool that has increased exponentially worldwide. Although its usefulness for marketers has been widely recognised, little is known …
S Kathuria, S Rana - Artificial Intelligence in Customer Service: The Next …, 2023 - Springer
The fast-changing consumer preferences develop a competitive environment for the product and services because consumer e-satisfaction/services (well-being) is essential for …
Smart packaging, also known as intelligent packaging, is responsive to external stimuli, moisture, light, oxygen, heat, pH, and bacterial growth. It has evolved from extensive …
Purpose This is an exploratory study leveraging a domain-specific innovativeness (DSI) perspective to understand adoption of QR code delivered mobile marketing. Specifically, the …
K Petrova, A Romaniello, BD Medlin, SA Vannoy - 2016 - openrepository.aut.ac.nz
Quick Response (QR) codes are two dimensional (matrix) codes that have been developed in ways that allow companies and individuals to sell or market their products, skills, and …