The dominance of minimalism as a lifestyle among individuals and its influence on
sustainable consumption has increased significantly; still, the concept within academic …

Compared to other generations, Generation Z (Gen Z) tend to be more concerned with
environmental problems, prefer healthier food options, and are willing to pay premium prices …

In the context of sharing services, this research examines how ambient scent can improve
the perception of the presence of other sharers. Four experiments conducted in real …

Retailers are constantly innovating to gain competitive advantages in smart retailing. As the
final judges of innovations, how customers perceive innovations is critical. This study …

Modern consumers regard social media as a reference group through which they can meet
their demands by trading-up purchases for the purpose of recognition in reference groups …

COVID-19 has altered consumer behavior significantly. This shift was caused by both
external and internal factors. It could be said that a new model of consumer behavior has …

La investigación tuvo como fin demostrar la relación entre la omnicanalidad y la experiencia
de compra de los clientes en la empresa Topy Top SA Es de considerar que, en el ámbito …

Özet Pazarlama ve perakendecilik, tüketicilerin ihtiyaçlarını ve beklentilerini karşılamayı
amaçlayan iki disiplin olarak birbirini tamamlamaktadır. Bu çalışmada, pazarlama teorisi ve …

La presente investigación ha sido desarrollada con la finalidad de comprender de qué
manera el diseño de interfaz de usuario en aplicativos móviles de comercio virtual participa …

This research gave an insight to the concept of transaction experience and established it as
a construct; by defining and by establishing measures for the construct. The study also …