Online food delivery service (OFDS) has been widely utilized during the new normal of the
COVID-19 pandemic, especially in a developing country such as Indonesia. The purpose of …

China is currently the world's largest cross-border e-commerce purchaser and destination
country. Therefore, how to promote consumer online shopping is the most important goal for …

Purpose–The purpose of this general review paper is to provide a comparison and
evaluation of the treatment of pricing by the disciplines of economics and marketing …

Extending the price–quality–value model (Monroe and Krishnan in The perception of
merchandise and store quality 209–232, 1985) and means-end model (Zeithaml in J Mark …

Brand name and promotion in online shopping contexts | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Advanced search Brand name and promotion in …

Although firms are leveraging weather conditions in promotions, they struggle to quantify the
impact. This study exploits field experiment data on weather-based mobile promotions with …

This study offers a unique approach to consumer/tourist behaviour called
psychoneurobiochemistry and aims to explore the possible and potential influences of …

The failure rate of restaurants is high in many countries, primarily because of the complex
relationships between services and customers. Therefore, improving restaurant customer …

This article examines how unexpected changes in the marketing mix of one product in a
retail setting can influence demand for other, unrelated, items. Results from two laboratory …

Purchasing decisions are one of the important things about consumer behavior. Before
setting a brand choice on a purchasing decision, consumers form preferences between …