The need for sustainable energy generation has grown in response to ascending levels of
green house gases emissions and soaring energy demand. Biofuel is viewed as a viable …

This paper presents bi-level decision making models for advertising planning problem.
Advertising planning process consists of multiple objectives and is generally decentralised …

So-called simulation models are used. They are based on the processing of real data on the
level of audience coverage. These data are the result of statistical studies of potential …

Efficient budget allocation between different communication channels is one of the
fundamental activities of any media planner. In this paper, we attempt to develop a multi …

In this paper, a dynamic multi-objective linear integer programming model is proposed to
optimally distribute a firm's advertising budget among multiple products and media in a …

This paper presents a multi-objective model to assist in developing advertisement allocation
patterns on television. Television advertising is one of the main tools of marketing where a …

Firms develop segment driven promotional mix to target its potential customers selectively.
As the marginal revenues from promotion decreases with time, it is important to determine …

The impact of communication through advertisement and promotion plays a vital role in the
success or failure of products and services. Media planning is required for selection of …

abstract Despite the successful development of vaccines, coronavirus disease (COVID-19)
continues to present unprecedented challenges. Besides the ongoing vaccination activities …

La irrupción de los medios digitales ha supuesto un cambio de paradigma en las
estrategias de marketing de las empresas, que cuentan hoy con la posibilidad (o …