Increased digitalization enabled innovation and practical examples from the retail industry
have captured the attention of marketing scholars, with rapid development in the academic …

Purpose The purpose of this paper is to review the literature on the topic “impact of digital
marketing” over the span of past eight years, published in various prominent research …

Since the turn of the century especially small, local retailers struggle with the advent of e-
commerce. It is hence no surprise that the retail sector is one of the hardest-hit sectors in the …

Digital transformation (DT) is an adaptive strategy in the evolving tech and business
landscape. It helps organizations enhance operations and customer experiences to remain …

SMEs have always been hailed as economic drivers and the major employer, across
industries and nations. And though receiving, perhaps, less attention than they deserve …

Digital transformation is a challenge that many SMEs find difficult to embrace. This difficulty
is not due to a lack of will or resources but to the lack of the right strategies for the specific …

The coronavirus disease 2019 pandemic has sped digital transformation efforts of small-and
medium-sized enterprises (SMEs). However, recent evidence indicates that SMEs are falling …

Purpose Small businesses are facing evolving environments, with a resulting need to shift
their traditional approaches toward new business models (BMs). Many face difficulties within …

This study explores how knowledge ecosystems (KEs) led by a knowledge broker (KB) can
support the digital transformation of Micro-, Small and Medium-sized Enterprises (MSMEs) …

Objective: The aim of the article was to conduct an explorative study on the relationship
between business model innovation and digital technologies in incumbent small and …