Purpose The purpose of this paper is to provide an organizing lens for viewing the distinct
contributions to knowledge production from those research communities addressing the …

Fuzzy marketing considers the degree to which a customer belongs to specific segments
and subsequently allows them to be targeted with messages that engage them emotionally …

Purpose The global recession caused by the COVID-19 pandemic has led to the closure of
thousands of village-owned enterprises (VOEs), which are community-managed enterprises …

In this article, we have explored methods for the strategic management of web projects. By
introducing a long-term web project development strategy into the operation of a web …

The purpose of this assignment is to describe the development of online transportation that
is developing in Indonesia and in several other countries. And the history of Go Jek …

There are many studies that have focused on the Albrecht model of organizational
intelligence (OI) and its seven dimensions (strategic vision, shared fate, appetite for change …

The goal of this research is to conduct an analysis of the mediating role of diversification
strategy in increasing competitive advantage, as well as the impact of strategic leadership, in …

The cassava agroindustry is an essential part of the food sub-sector, and as it provides
economic benefits for business actors from upstream to downstream. The development of …

The rise of culinary business in angkringan creates its own polemic at food and beverage
industry in Surabaya. As the number of angkringan increases, the level of competition …

Recognising the greater variety and sophistication of product innovation strategies to target
existing and previously untapped markets, the author presents an extended version of the …