The rapid growth in computer, technology, telecommunications, information and
transportation has a big impact on companies to deliver a value and experience for …

Purpose The purpose of this paper is to examine the influence of experiential modules and
service quality on perceived values of young customers and, respectively, on satisfaction …

Along with rapid development of transportation, increasingly fierce competition also
encourages business people to continue to innovate in making marketing strategies in order …

The purposes of this research are to identify marketing strategies using exposure in the
online business world, explain the role and understanding of Exposure in the online …

During the COVID-19 pandemic, the use of transportation has decreased, especially air
transportation. Airline companies need to implement appropriate strategies so that they can …

Knowing how to improve urban consumers' well‐being is of great importance for sustainable
urban development and has become a research hotspot in the field of service marketing …

The aim of this research is to analyze the effect of experiential marketing and customer
satisfaction towards customer loyalty at IBOX Manado Town Square. The data used in this …

Wisatawan yang berkunjung ke Indonesia khususnya kawasan Bandung baik wisatawan
lokal maupun mancanegara terus mengalami peningkatan yang menjadikan akomodasi di …

Globally, all industries including franchises experience competition in business. Similar
goods and services are offered by newly established brands and businesses in an attempt …

Predmet istraživanja ove doktorske disertacije uključuje marketing doživljaja uz potporu
proširene stvarnosti, zadovoljstvo turističkim doživljajem i lojalnost turista. Cilj istraživanja …