Purpose This research aims to explore the impact of social media marketing (SMM) activities
on brand equity (BE) in the banking sector in Bangladesh. Moreover, brand love and brand …

Purpose This study aims to examine the relationship between emotional bonding (eg brand
love, brand commitment and brand trust) and consumers' awareness and consumers loyalty …

In a post-pandemic era marked by thriving digital payments and e-commerce transactions
due to physical distancing norms, the growth of mobile payments or E-wallets is expected to …

Purpose The aim of this study is to examine how brand trust moderates the effect of brand
experience on brand loyalty mediated by brand love in the context of Korean smartphone …

Consumer buying behavior is an important aspect in every marketing strategy to produce
maximum output from the market. This study aims to determine how advertisement affects …

Some logistic companies faced a lot of competition. The firms need to applying specific
approach to exist and competitive advantage through specific brand. Yet, few research has …

Purpose This study aims to investigate the influence of brand relationship quality and
consumer community identification on consumer engagement. This study also examines the …

The basic concern for the tourism sector is to retain customers during Covid-19 time. In this
regard, it is important to examine the role of social media marketing and destination to …

Purpose This study aims to investigate the relationships between customer perceptions of
luxury companies' brand pages (ie brand page value and self-expressive brands) and …

Excessive marketing competition among brands has recently increased consumer demand
for brand authenticity. Brand authenticity has become a precondition for successful business …