Importance of banking sector in economy is just like blood in human body. Without banking
sector existence of economy can disappear. Success of banking sector depends upon …

Customer Relationship Management (CRM) is a strategy for managing interactions with
customers and clients, which can help organizations to improve customer satisfaction and …

Customer is a king and Customers are the mainly focused in making new marketing
strategy. In the banking field a unique relationship exists between the customers and the …

The implementation of e-CRM in e-tail Organization cannot be overlooked. This will act as a
boon for technological infrastructural development. In this research paper we try to highlight …

The present empirical study was aimed to explore the perception of public sector bank
customers with respect to e-CRM practices followed in the Indian Banking context. This …

The advancement in the information and communication technology has made new
millennium “e-millennium. Now, service organization's (Banking Sector) activities are …

In the recent technological era, ignorance by financial institutes is observed while
considering customer focus policies and business offers. In the meanwhile, technological …

Customer Relationship Management (CRM) is one of the main priorities for almost all
organisations, particularly in the banking world. However, Information technology (IT) has …

Customers are the main driver for an organization's success and survival, organizations
seek to meet customers' demands and expectations to gain profit and competitive …

Banking sector plays an important role in development of the Indian Economy. The concept
of LPG (Liberalization, Privatization and Globalization) allowed the entry of private and …