For companies, customer segmentation plays a key role in improving supply chain
management by implementing appropriate marketing strategies. The objectives of this …

Customer segmentation is a big part of the superstore industry. Traditionally, the RFM model
has been used to segment customers to maximize profit. This work proposes a new …

In the realm of digital commerce, online shopping has witnessed unprecedented growth
globally, becoming a cornerstone of modern consumer behavior. This research introduces …

The recommendation system is an important tool for providing personalized suggestions to
users about products or services. However, previous research on individual …

Consumer segmentation is essential for accurate targeting and successful marketing efforts
in today's competitive business environment. Modern marketing groups individuals by …

Market Analysis is a key essential tool used by businesses to identify their target customers,
improve market experience, and stay competitive in the market. A key structure used in …

Customer segmentation is a crucial aspect of mar-keting strategies. It enables companies to
tailor products and services to specific customer groups, thereby enhancing enterprise …

The development of social networks provides numerous venues for customers to share their
views, preferences, or experiences with others. Thus, the Referral programs have become …

Digital transformation and data collection are needs that are emerging in companies,
including in the dental clinic" Red Odontológica de Lima" which will be taken as the case of …

Entre os diferentes tipos de ativos que uma empresa possui–tangíveis e intangíveis–os
clientes encontram-se entre os mais valiosos e importantes. Suportam o presente da …