The study on negative eWOM and its relationship to consumer's intention to switch Mobile Service Provider

G Nadarajan, J Bojei, H Khalid - Procedia Computer Science, 2017 - Elsevier
Recent developments in social media has transformed consumer-brand trust relationship
into consumer-consumer trust engagement where consumers make similar brand choices …

[PDF][PDF] Fitness centers ambience-customer behavioral intentions relationship: The mediating role of customer emotional states

NM Nusairat, Q Hammouri, H Al-Ghadir… - … Journal of Business …, 2020 - researchgate.net
This research paper aims to investigate how the ambient conditions in fitness centers affect
customer behavioral intentions through examining the mediating role of customer emotional …

[引用][C] The impact of social media marketing on brand equity: A systematic review

JAA Ra'd Almestarihi, SA Gasawneh… - Turkish Journal of Computer …, 2021

[引用][C] Factors Affecting Physicians Prescriptions: an Empirical Study on Jordanian General Physicians

EA Dabboor, H Al-Ghadir, JA Al-Gasawneh… - Annals of the Romanian …, 2021

[引用][C] The Impact of Social Marketing Intervention on Reducing Water Consumption: an Extension to the theory of Planned Behavior

LA Ra'd Almestarihi, JAAG Mu'ani, O Enaizan - Annals of the Romanian Society for …, 2021