Supporting the implementation of AI in business communication: the role of knowledge management

L Iaia, C Nespoli, F Vicentini, M Pironti… - Journal of Knowledge …, 2023 - emerald.com
Purpose Although the use of artificial intelligence (AI) has been estimated to be up to 56% in
the last decade, the adoption rate of AI for communication activities is still low. The lack of in …

[HTML][HTML] Deciphering the evolution of metaverse-A techno-functional perspective in digital marketing

M Wasiq, A Bashar, B Nyagadza, A Johri - International Journal of …, 2024 - Elsevier
The metaverse has disrupted the traditional marketing practices and it has potential to
transform entire world of marketing activities with thrilling immersive experiences. This study …

A self learning chat-bot from user interactions and preferences

P Thosani, M Sinkar, J Vaghasiya… - 2020 4th International …, 2020 - ieeexplore.ieee.org
A chatbot is an interactive AI tool that tries to imitate human behavior that interprets
information provided and responds accordingly in either textual or audio format. Nowadays …

Künstliche Intelligenz in der Unternehmenskommunikation: Einsatzbereiche, Chancen, Herausforderungen und ethische Leitlinien

VM Banholzer, A Quest, A Rossbach - Erfolgsfaktor CommTech: Die …, 2023 - Springer
Digitalisierung verändert sowohl die Art und Weise, wie sich Stakeholder über Unternehmen
und Organisationen austauschen, als auch die Geschwindigkeit und die Informationsmenge …

[PDF][PDF] The Impact of Artificial Intelligence on the Professional Field of Public Relations/Communications Management: Recent developments and opportunities

R Seidenglanz, M Baier - Artificial Intelligence in Public …, 2023 - quadriga-hochschule.com
The study of the phenomenon is just beginning. This is particularly true for the field of
PR/communications management. This article therefore aims to summarize the effects of AI …

Empowering Circular Economy Goals through Cognitive Infocommunications in Dual Training Programs

I Horváth, C Vér, B Balogh - 2023 14th IEEE International …, 2023 - ieeexplore.ieee.org
This paper explores the integration of cognitive infocommunications (CogInfoCom) in dual
training programs as a means of empowering circular economy (CE) goals. It posits that the …

[PDF][PDF] Künstliche Intelligenz als Treiber der Veränderung in der Unternehmenskommunikation 4.0?: KI-Anwendungen als Lösung für Probleme der Kontingenz und …

VM Banholzer - 2020 - th-nuernberg.de
Was ist „Künstliche Intelligenz “? Die häufige, ja mittlerweile fast inflationäre Verwendung
des Begriffs lässt auf eine wirkungsvolle Technologie schließen, die wiederum gravierende …

Web-based Software Development of Movie Comparison using Laravel Framework

A Beatrice, BA Herkanyaka, FF Lienardy… - … , Informatics and its …, 2023 - ieeexplore.ieee.org
Indonesia has provided substantial support for the growth of its film industry through the
enactment of the 2009 Film Law. Our proposed application is a valuable tool for movie …

“Yeni” Teknolojiler ve Kurumsal İletişimin Yeni Araçları

ŞB Özpınar - Etkileşim, 2021 - dergipark.org.tr
Kurumsal iletişimin en temel amacı, paydaşlar için gerçeğin birincil kaynağı olmaktır. Bu
işlevsel iletişim biçiminde kurum kimliğine ve itibarına katkı sağlayacak tüm iletişim …

Digital corporate communication and extended intelligence

C Galloway, L Swiatek - Handbook on Digital Corporate …, 2023 - elgaronline.com
Scholars and other commentators have much to say about Artificial Intelligence (AI), but
considerably less on the emerging concept of Extended Intelligence (EI) developed by–and …