How are fans affected by the commercialization of elite sports? A review of the literature and
a research agenda | Emerald Insight Books and journals Case studies Expert Briefings Open …

After having attended a friendly football match between Chelsea FC and Dynamo Moscow to
mark the end of World War II, the novelist George Orwell (1945) famously remarked that …

Drawing on Aaker's brand equity model and Keller's brand engagement concept and
building on the sponsorship between a professional basketball club and a software …

Purpose Technology has revolutionized the delivery of health-care services, with e-
consultations becoming popular mode of service delivery, especially during the pandemic …

This paper aimed to investigate the effect of the technological characteristics and relational
bonding strategies of crowdsourced delivery (CD) service platforms on customers' switching …

Purpose This paper tests and validates a conceptual model linking the attachment points,
team identification, attitude towards the team sponsors and the behavioural intentions in the …

Sporting events can be announced using sports posters and by disseminating
advertisements on the internet, on the street and in print media. But until now, no prior …

A great number of elements can be differentiated that could be the precursors of fan
identification and loyalty towards a football team. In light of this, the objective of this review is …

Research question Scholars have recognized the critical role of switching costs in predicting
consumption behavior. However, a scale measuring fitness consumers' switching costs was …

This study empirically explored antecedents and outcomes related to social
entrepreneurship in the context of professional sports from the customer's perspective. Two …